Ashes to snow

Hair, art, design, objects, coffee and music meet in a relaxed, artistic atmosphere.

ASHES TO SNOW was founded by a group of close friends who felt the need to create a refined, inspiring environment with room for creative expression. We were longing for a world away from here, where everything is intertwined. We carefully curate our space by bringing work and objects from like-minded creatives from various disciplines together. Our gallery presents, promotes and sells the work of young artists, photographers, designers and craftsmen.

We welcome you at ASHES TO SNOW in an intimate setting while getting your hair done by one of our hair artists. Or come in and enjoy a good cup of coffee and our personal selection of books. When you’re lucky there might even be some live piano music.

Photography website: Ramona Deckers

Hair Atelier

The VAGABOND Hair Artists bring their craftsmanship to ASHES TO SNOW. After wandering around and popping up at different places in the city of Amsterdam, they now call the Javastraat 72 their new home. These true artists combine head, hand and heart in their craft. They have their scissors as their pencils, the hair as their canvas and set their goal to enhance your personal look, never loosing sight of individual character and preferences. VAGABOND Hair Artists are known for their exquisite technique, personal approach, and creative environments as their natural habitat.

Feel free to drop by, give us a call or make an appointment. Please contact us for more information about renting a chair at ASHES TO SNOW.

Hair cut women €52
Hair cut men €52

*20% student discount:
Tuesdays-Thursdays till 5pm

Blow dry €45

Colour regrowth €42
Colour full from €52
Highlights sunkissed €63
Highlights 1/2 from €70
Highlights full from €105

Art Gallery

ASHES TO SNOW Gallery presents changing exhibitions with work of selected artists, designers and makers, carefully curated by people from our creative network. ASHES TO SNOW stimulates new talent and promotes affordable art and special objects.



Artist: Daijiro Hama (Kyoto, Japan)

Simply stare quietly.
And then, the soul’s door opens to the depths of oneself, and the dialogue with one’s self begins.
Realize that the things reflected in the eyes, brings out things in one’s interior.
It is surely communication that transcends words, a world born from a shared consciousness.

Artist Statement

I would like to describe the world of the void in black and white.

In the empty space, the guidance to the infinite world of the unconsciousness begins. Seeing emptiness is “a manifestation in the depths of ones own existence”. This becomes a phenomenon for us. In other words, it is a way of expressing “profundity”. It is a view of the world in which the opposite poles of black and white are unified and are born. It is expressed by the word “moderation”. It is the world beyond what is reflected as right and wrong, the presence of life and death, the equality of the North and South Pole.

Daijiro Hama

Daijiro Hama (1984, Izumo, Japan) makes use of traditional Japanese material and technique while incorporating his own historical and cultural experiences. Daijiro Hama aims to express invisible existence created by contrast in black and white. With his monochromatic compositions he wants to invite the viewers to think of their own accord.


ASHES TO SNOW selects special items from craftsmen from around the world and designers from our personal network. These objects are made in small series, limited editions or hand made on request. We also share our own favorite books and products.

Milou Boersen
 – Ceramics / Design objects
Marije van Marle – Fluit11 / Installation
PearPaper – Lighting / Paper works
Jonghlabel –  Table ware/ Design objects
ANTS. –  Leather goods / Bags, shoes, accessories, apparel


ASHES TO SNOW’s space is perfect to come together and be inspired by talented visual or musical artists. ASHES TO SNOW organizes exhibitions, openings and small living room concerts.

Check out our Facebook page for any upcoming events.


August 4 – November 30
Exhibition IN VISIBLE by Daijiro Hama (JP)
Objects on display:
Fluit11 by Marije van Marle
Broken by Milou Broersen

August 21 – October 4 
ANTS. Pop-up shop
Leather bags, shoes, accessories


Friday August 21 – 8PM

ANTS. The Launch Party, leather lifestyle label with bags, shoes, accessories, apparel. Drinks by Amsterdam Republic and tunes by Jap (DOGMA). 

Sunday August 9th – 4PM
Opening of the exhibition IN VISIBLE by Daijiro Hama (JP) in presence of the artist with soundscapes by Masayuki Toda, Julio Tomiyama, Tjerk Lammers icw SushiQ and Bobby’s Gin.

Sunday July 26th 2015 – 8PM
Finissage Exhibition Minimal Movement with special auction, live music performance by Jarno van Es and friends, with an art installation by Simone Brouwer

Saturday 2nd of May & Sunday 3rd of May 12AM – 6PM
Minimal Movement by Elize Lutz, exhibition opening weekend
Part of Open Ateliers Centrum Oost

Sunday 1st of March  4PM
ASHES TO SNOW Official Opening
Exhibition Dream Scapes | Memory Lapse with photography by Ramona Deckers and Liza Nijhuis


Javastraat 72
1094 HL Amsterdam
The Netherlands

Give us a call for an appointment
T: +31 (0)20-3621480

Opening hours:
Tuesday 10AM – 7PM
Wednesday 10AM – 7PM
Thursday 10AM – 9PM
Friday 10AM – 9PM
Saturday 10AM – 6PM
Sunday 12AM – 5PM